Course Title: Marketing: Goods, Services, Events
Course Code: BMI3C
Course Type: College Preparation
Credit Value: 1.0
Curriculum Policy Document: Business Studies, The Ontario Curriculum, Grades 11 to 12, 2006
Course Developer: Kydan Educational Services
Development Date: 2017-2018
Course Description: This course introduces the fundamental concepts of product marketing, which includes the marketing of goods, services, and events. Students will examine how trends, issues, global economic changes, and information technology influence consumer buying habits. Students will engage in marketing research, develop marketing strategies, and produce a marketing plan for a product of their choice.